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The first is that it's a mystery, and everybody likes mysteries. That's a big question for at least two reasons. If the NBA has a scheme for global sports domination, this was a major pillar. It's something that will be articulated by the close of the Beijing Olympics."
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Those would include rights to sponsorship and merchandise revenue and TV deals and, he said, "the ability to operate a league such as NBA of China. "The model that we're working on now is the placement of all of our assets in China in an enterprise with all NBA rights," David Stern said at a Reuters Summit in 2006. But when NBA China was created, there was a lot of excitement about more reforms and openness in the Chinese sporting world, especially surrounding the 2008 Olympics. What precisely it would do was never all that clear, publicly.
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What's interesting is that the league says that despite Yao Ming's retirement and recent reports of blown opportunities, the league is doing very well in China, thank you very much, despite one prominent apparent misstep.Ī few years ago, all kinds of heavy hitters lined up all kinds of money to create a new business entity called NBA China. It's a shot in a critical arm of the league's global brand. In the strangest of ways, the NBA has found, in a young Taiwanese-American, a near-perfect poster child for the league in the NBA's biggest market. Knicks games are being added to broadcasts all across Asia.
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Jeremy Lin's agent says he hasn't slept in days, fielding calls with business opportunities. Yao Ming's retirement caused the demise of the NBA in China.